Saturday, February 25, 2006

There are people dying of poverty all over the place, meanwhile.......

...... I have been trying out new cars, culminating in a short trip in a BMW1 earlier this month. When I arrived at the garage I was greeted by a middle aged woman revealing a noticeable amount of cleavage; considering the level of BMW corporate detail that I was about to be exposed to, this was certainly a missed branding opportunity. I was duly met by a gangly inchoate salesman who took me through a precise process in a very efficient way, resulting in my sitting behind the wheel of a very clean car on the forecourt. As I set off I asked him how long he had been selling BMWs. He revealed that this was his first week. I went with; "So you haven't heard about me then?" This caused a momentary interruption in the smooth flow of things but soon we were back on track making small talk and I caused my passenger to make a rigid straight line between the headrest of his seat and the footwell with his body; whilst the car coming straight for us seemed to have its horn jammed on.

Back at the dealership I was installed in my seat at new boy's desk (the one in the far corner by the coffee machine) with my mint tea. Periodically he would disappear to find the answer to some question or other, leaving me to soak up the ambiance. Car showrooms can be pleasant places indeed and this is a nice one. Everything was in its place. Just two feet from me a woman was sitting on the floor cleaning the model cars in a glass case. In due course a suited man arrived and the cleaner explained what she had been cleaning and how she had done it before going on to say that next time she would be using a cotton bud on a currently inaccessible bit. The grey man walked off. It occurred to me that I would be paying for that cotton bud if I purchased a car here.

The first test drive (of five) had been of an Audi A3 in December. The salesman there had been in the job for a month. Next I drove a Golf GTi accompanied by a diminutive blond girl with a little head that popped out from the collar of a massive Volkswagen all weather jacket. Then to another A3, htis time (different garage) I was met by a man who said he was the general manager. Having already driven one, I didn't particularly feel the need to try another A3 but in due course caved in. After twenty minutes of trying to manoeuvre the motor off the forecourt we headed off towards the M4. My passenger's response to my first question was that he knew nothing about this car or indeed any in the range. Several times he suggested that when we got back to his office he would log on to his website and be able to answer any question I could come up with. We spent the rest of the trip discussing what we would each be doing that evening (it was New Year's Eve). Every so often, despite my lack of interest, he would try to persuade me about a certain aspect of financing. Back at his office, I helped him log on and we found the car on the site; but no details.

Test driving a car is quite an odd social event. Two people who don't know each other locked in a small space together for half an hour. The first BMW I tried was with a young girl, who had been only doing the job for that month, (bit of a theme, I know). I don't remember much about that conversation except that she attempted to break the ice by telling a risqué story. However, she left out the risqué bit and I was left to make up my own. I didn't come up with much.

So back to the second BWM place; I had already made up my mind before going to this garage that I wanted this particular model; but that I didn't want the ES which might as well stand for Equipment Scarce and go for either the SE (Some Equipment) or Sport (different shaped seats). I had noticed that one difference between the SE and the Sport was that the SE had an armrest which I liked (ok so I am getting older) but otherwise I would prefer a Sport. I had chosen this garage because they had a Sport that seemed a good buy. When I discovered that this particular Sport had an arm rest fitted, I wrote a cheque that would have fed three African villages for several years.

2 comments:

Anonymous said...

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ab said...

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